Ok, quickie tonight to air my thoughts on targetted vs non-targetted traffic.
Goes without saying, targetted traffic is the greatest. If you are a seller and you can get someone to your site who is genuinely interested in your products - provided you got what they want at the right price and you everything else in your power to convert the sale, it should result in an order. Champion.
Non-targetted traffic. Ok, so the conversion ratio may be almost non-existant. Someone stumbles across your site through an obscure link, an odd search engine result - you are highly unlikely to persuade them to buy regardless of your esteemed sales technique. So what? What has it cost?
I cant imagine that anyone goes out of their way to garner non-targetted traffic. There may be things that increase non-targetted traffic, ie, site wide, general SEO. But this does not cost money. If you are paying for clicks then that has got to be targetted - for adsense, googles conversion tracking will soon give you a very blunt and eye opening reality as to how much you are paying for a sale. Proper non-targetted traffic should not be costing you anything for incoming visitors. The only thing that I can think of that is going to cost is Bandwidth - now, seriously, how much is that costing you a month? About 6 adsense clicks will get me another 1GB of bandwidth/month. Thats alot of extra traffic.
So, what is the benefit of non-targetted traffic if it doesnt result in a sale? The big companies I guess would call it branding. They pay huge bucks on advertising, not allways for sales. If they want direct sales they will hit you with an offer. If they are just advertising in general then its branding they are after - remember their name, come back later, trust them, etc....
If it works for them, why not for us. The internet may be a big place, but, if someone sees your site by accident once then they are a targetted vistitor on the next occassion they are far more likely to buy, surely...
And, what has it cost you? Nothing, nadda, zilch.
Ok, the quick post has turned into a long post :) I think it all kind of ties into the AIS theme as well though, if you are online, its all about numbers, $1/day, multipied up by a 1000 means serious money, whether this is a result of adsense or non-targetted traffic. You cant ignore the statistics.
Goes without saying, targetted traffic is the greatest. If you are a seller and you can get someone to your site who is genuinely interested in your products - provided you got what they want at the right price and you everything else in your power to convert the sale, it should result in an order. Champion.
Non-targetted traffic. Ok, so the conversion ratio may be almost non-existant. Someone stumbles across your site through an obscure link, an odd search engine result - you are highly unlikely to persuade them to buy regardless of your esteemed sales technique. So what? What has it cost?
I cant imagine that anyone goes out of their way to garner non-targetted traffic. There may be things that increase non-targetted traffic, ie, site wide, general SEO. But this does not cost money. If you are paying for clicks then that has got to be targetted - for adsense, googles conversion tracking will soon give you a very blunt and eye opening reality as to how much you are paying for a sale. Proper non-targetted traffic should not be costing you anything for incoming visitors. The only thing that I can think of that is going to cost is Bandwidth - now, seriously, how much is that costing you a month? About 6 adsense clicks will get me another 1GB of bandwidth/month. Thats alot of extra traffic.
So, what is the benefit of non-targetted traffic if it doesnt result in a sale? The big companies I guess would call it branding. They pay huge bucks on advertising, not allways for sales. If they want direct sales they will hit you with an offer. If they are just advertising in general then its branding they are after - remember their name, come back later, trust them, etc....
If it works for them, why not for us. The internet may be a big place, but, if someone sees your site by accident once then they are a targetted vistitor on the next occassion they are far more likely to buy, surely...
And, what has it cost you? Nothing, nadda, zilch.
Ok, the quick post has turned into a long post :) I think it all kind of ties into the AIS theme as well though, if you are online, its all about numbers, $1/day, multipied up by a 1000 means serious money, whether this is a result of adsense or non-targetted traffic. You cant ignore the statistics.
posted by richandzhaoyan | 11:06 PM
2 Comments:
I was just looking at my Web Statistics and I get a lot of untargeted traffic. Overall though about 1% of all traffic through my site adds the site to their Favorites. It might/will take a lot of work on my part to convert those 1% to customers but it does mean they liked the site or there was something there that they found interesting enough to Bookmark.
I am pretty sure my sales conversion ratio is pretty poor at present and this is something I am going to work hard at improving next year.
It has been my aim from the start to just generate as much traffic as possible. I reckon it will be more worthwhile to try and increase a low conversion ratio. Once you have visitors to your site you have someone to sell to. If you have no visitors, you cannot sell to them no matter how good your products/prices?!?!?
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