Snow - Good for Business?

Hmm,

Its snowing..... In Gloucestershire...... In November........

Whats going on? Global warming I guess is the cause. :)

So, hows this going to affect the xmas trade? Well, it cant be good for the shop thats for sure. But, maybe it will lead to a boom online.

In general. up till tonight, things have been pretty positive recently. The online shop is up about 50% at present on last years November figures. Hopefully we will also have enough stock this year to keep sending out well into December - (we ran pretty short last year and had to pull off most the adwords ads pretty early on in December).

Even the shop is now picking up a little - after a dismal August/September/October, things are now a little closer to being back on track, we are having a reasonable November and assuming tomorrow and Saturday arent totally snowed off, it should be a reasonable month. The trouble with the gift trade is that until close of play on xmas eve, you really cannot count the figures. A good xmas week can make a massive difference to the years figures.

If the above sounds good to you and you are thinking how lucky we are to be benefitting from cashing in on the commerscialism of xmas - well, its a crazy business. I spend 10 months of the year cursing about how quiet things are and then 2 months working flat out, 7 days a week and cursing how hard work it is! :)

If anyone is thinking of setting up a business, think hard about whether you want to work in a seasonal industry. Its a bit of a gamble (but can be fun).