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Location: Stroud, Glos, United Kingdom

Saturday, February 25, 2006

Niche Products Are Niche

Having made the leap and actually joined up to a niche product monthly service, NPM, one of the most interesting things about the service is the forums.

Basically, having signed up, you get a pretty good impression of how many people are subscribed to the service and therefore downloading the offered products plus, and more importantly in my eyes, you get to see the type of people who are subscribing to the service.

The point of this post is to state that if you are looking into trying a little adsense marketing but, after reading a few blogs, checking a few forums, etc, get the impression that the market is flooded, think again.

Try an overture keyword report for "niche marketing" you get a pretty mediocre result of about 1694 searches in January. (Compare that with "gift idea" - 1584791 - My particular "Niche" - ;) - or maybe "Britney Spears" - 1932189 - or even "rainy day" - 7569 - ["craft rainy day" scores higher at a whopping 9969!] )

I know these are daft comparisons, but the point is, you start reading all you can about a particular subject, listening to all the people involved in that subject and you can get overwhelmed. I reckon the number of people making money out of "adsensers/niche marketing" is small. Very small. There is still alot of opportunity out there.

Going back to the NPM monthly subscription, there are a surprising number of people who have signed up who dont know the very basics about getting a website online. Never heard of php. Hell, even ftp is a new concept to alot of them. I certainly dont mean to deride these members in any way, it was only 2 years ago when I knew nothing - (some may say I still dont!) - But, just think statistics and think about what is involved in running an adsense setup. Assuming you are working on the $1/site/day theory, you gotta get 100 sites up and running, you gotta get them indexed, promoted, etc, etc.... + you gotta be patient. This is the main virtue most are missing, afaics, on the NPM forum. So, I would hazard a guess that at least 90% of the subscribers aint going to make a profit.

If any more proof is needed, think about the people you know. Friends, family. Off the top of my head, I can probably think of about 50-100 people who use the internet regularly. Out of all these, they all use search engine, they all spend a fair bit of time browsing the web, NONE of them have a blog, let alone a website. I dont personally (offline) know anyone who has set up a single website, let alone anyone who has setup 100 to start an adsense empire!

Hope this give you some hope if you are thinking of trying adsense,

Cheers,
Rich

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